Chocolate for future
by Clara da Silva Schlepper
The present association between “Chocolate for future” and “Fridays for future” on TUPINIQUEEN chocolate packaging is neither irony nor opportunistic marketing strategy. It does in fact allude to the urgentenvironmental movement initiated by the young Swedish Greta Thumberg. It also incorporates a fundamental information, still largely unknown, about the power of environmental transformation inherent to the production of chocolate, one of the greatest delights in the history of mankind: protecting and creating forests.
To disclose this fantastic possibility in a focused way to the target audience, we created the delicious TUPINIQUEEN CHOCOLATES and with it we raise the flag: it is time to focus on existing solutions and be consistent!
Did you know that cocoa trees rather grow protected under the shade of larger trees? The good news is that the future already exists, but we need your conscience, dear consumer! Lets free the future?
TUPINIQUEEN CHOCOLATES aims at the exclusive work with cocoa beans in their natural form of cultivation, whether those that grow under the Atlantic Forest biome in the southern side of the state of Bahia, preserving the forest, or those that originate from reforested areas in an agroforestry system in Brazilian Amazon regions.
Do you know any other chocolate brand with this ecological commitment? And why not? We started with our own chocolates, but our dream is to create a new certification concept under the “Chocolate for Future” tag, having in the future much more chocolates produced with same commitment.
And so we would like to plant this seed and awaken a new awareness among you: the consumers. Have you ever wondered if this information goes viral? Imagine the size of the transformation that could happen if lovers of real chocolate used the production process as a selective criteria, before they even thought about the taste? Through its responsible consumption, the current monoculture over 95% of the world’s cocoa production, which mainly supports huge multinationals, both in the food processing as well as in the artificial fertilizers and pesticides production area, a green revolution within cocoa production through agroforestry crops could be initiated.
The sweetest revolution mankind ever had!
Following the perspective of sustainability adopted in the design of TUPINIQUEEN CHOCOLATES, another essential aspect in the qualification of chocolate for future is decolonization. As it is well known, countries that supply raw materials remain historically underdeveloped, while countries that manufacture them accumulate wealth. To break this colonialist and unbalanced chain, our chocolates will be manufactured in its origin, expanding the sequence of benefits to the producing region through the increase in job offers and social welfare.
Satisfying our conceptual, ethical and qualitative fundamentals, this our first TUPINIQUEEN CHOCOLATES, is produced with Forasteiro beans (Maranhão variety), a rarity among world species, grown on the hillsides of Serra do Ribeirão do Terto, municipality of Coaraci, Southern Bahia, in an area of Preserved Atlantic Forest, surrounded by native species and springs. The producer, Henrique de Almeida, adopts strict practices of environmental preservation and social justice, guaranteeing the employees’ labor rights, as well as their profit share. Hi also makes the manufacturing in the region and this is another important contribution to deconstructing this unjust colonialist chain.
It is the future, in the present. Lets free the future!
The word TUPINIQUEEN comes from the name of an indigenous tribe: the Tupiniquim that lived on the coast of Brazil when the Portuguese “Armada” arrived in the land in 1500.
In a cultural analysis, the word tupiniquim is a synonym of ‘Brazilian’ (Tupiniquim Cinema, Tupiniquim Anthropology, etc.). Those who are familiar with the Brazilian history may recognize in this term a stronger identity for the people of the country than the name “Brazilian”, a mere allusion to the first “export” product: the Pau-Brasil (Brazilwood).
The Language of the Tupiniquins
Tupi, the language of this tribe, represented at the time the fourth most spoken language among the native inhabitants of the South American continent. Tupi became the common language of Brazil until it was banned in the 19th century, when European Portuguese was established as the national language.
Tupi also is the name of the indigenous tribe of the same name and Tupi-ni-quim means “branch of the Tupis”.
Tupi / Tupiniquim and the cocoa plant
According to history records, both the Tupi people and cocoa originate from the Amazon River basin. As nomads, the Tupi people migrated to the coast over the millennia. During the migration they settled in the south of Bahia and in Espirito Santo, both regions where cocoa grows outside the Amazon basin.
Persecution and assimilation
Since the arrival of Europeans, the Tupiniquim population have had to fight incessantly over the past 500 years for the preservation of their territory and their culture. Despite this relentless struggle, most of it resulted in lost battles. Occupied with mere survival, the original task of women, in passing on to the new generations the knowledge and symbolism of their people, was largely lost over time. They were mostly forced to assimilate.
Currently, the surviving Tupiniquim people are no more than 2,000. They are still fighting for their existence. For their right to live as Indians. In the past 40 years, their resistance has been organized mainly by groups of women from the tribe.
TUPINIQUEEN chocolate wants to honor this unflagging/titanic people and especially the TUPINIQUIM women, the TUPI-NI-QUEEN, who, with firmness and courage, despite all the arbitrariness of time, fight for their people and their culture.